FIND THE CONSTRAINT. BUILD THE SYSTEM AROUND IT.
Former electrician. Electrical Operations at Tesla Gigafactory Texas.
We help electrical contractors and B2B agencies fix work that gets lost between people and tools. From lead routing to estimate-to-crew handoffs, we find the bottleneck and build the system to address it.
- More booked calls
- Fewer lost leads and jobs
- Fewer manual hours
Free · 15 min · Fixed $697 Diagnostic · Austin, TX Bring one workflow that's hard to manage.
Makise internal batch · October 23, 2026
Owner contacts. Prior contact checked.
225 owner contacts passed our recorded recipient checks
2,815 company records imported that day. Two imports, 2,665 after deduplication.
3 prior-contact matches held before outreach. Company-name matching caught records the domain check missed.
EXAMPLE ROWS · HOW THE GATE READS A LIST
- Company own-domain email
- Checked
- No prior touch found: email, domain, exact name
- Checked
- Sending and booking
- Human approves
Read the run scope and counts
Sources: Freckle (companies), Hunter (owners), MillionVerifier and Reoon (address checks), our own registry (prior-contact gate).
872 companies matched the owner, founder or CEO title screen. Of 387 unique addresses checked, 228 were valid and 149 were catch-all, held. Three prior-contact exclusions left 225 recipient-eligible contacts.
The address set includes reused and manually selected routes. These are different units, not a measured conversion funnel. Vendor cohort only, not strict Lane C FIT. Sender admission and release are separate. No client data shown.
Demo reply workflow · 48 tests passing
Replies get a next step.
Not an automatic send.
- Reply arrives
how much does the diagnostic cost?
- SortedQuestion · price
- OwnerAccount lead · same business day, 9 to 5 CT
- Draft ready“The first step is a fixed $697 Diagnostic: a 45 to 90 minute mapping session and written findings on your main constraint. Does Tue 2pm or Wed 10am CT work for a free 15-minute fit call?”⏳ Waiting for approval
48 acceptance tests passed on October 26, 2026. Eight reply categories are handled.
- Event
- A test reply asks a question.
- Resulting action
- Route the reply to human review before any response.
- Evidence
- Test replies and a test record store.
Built and checked on test replies. The handler never sends. A person approves every response.
Example estimate-to-field workflow
#1 constraint ranked.
An owner. A first fix.
APPROVED SCOPE · REV 3
- ✅ 200A panel upgrade
- ✅ 6 kitchen circuits
- ✅ 4 EV charger circuits added in rev 3
CREW PACKET · REV 2
- ✅ 200A panel upgrade
- ✅ 6 kitchen circuits
- ⚠️ EV circuits missing
✅ Fix: the project manager owns the update. The crew confirms rev 3 before work starts.
- Event
- An approved scope change is missing from the field packet.
- Resulting action
- Name the receiving owner and require acknowledgment of the updated scope before work starts.
- Evidence
- Template. No client records or measured result.
A template of the method. Your records decide the real constraint and the fix.
See a sample diagnostic →ELECTRICAL OPERATIONS · TESLA GIGAFACTORY TEXAS
Outbound, end to end
From a cold list to a booked call.
Our outbound workflow, from finding the right companies to handling replies and booking calls. Built around your tools and team.
- 01
Find the right companies
Trade, size and owner. One clear list.
Clay
Apollo
Hunter
- 02
Check before any contact
Valid address. Contact history checked.
MillionVerifier- HubSpot
- 03
Send short, plain emails
Low daily volume. A person approves every launch.
Instantly
- 04
Give every reply a next step
Each reply is sorted. A person answers it the same business day.
- n8n
Slack
- 05
Book the call
Two times offered first. The calendar link second.
HighLevel- Cal.com
STEP 04 · WHERE EACH REPLY GOES
- InterestedOffer two call times
- QuestionAnswer it, then offer times
- Not nowRecord the right follow-up date
- Opt-outSuppress further outreach
Site visits and bookings measured with PostHog.
Replies show us what to send next. The next list starts from them.
The difference
Five places we check before scaling outbound.
✕ The usual way
- A bought list, blasted once
- Sending setup and limits never checked
- Replies sit in an inbox for days
- Opt-outs tracked in someone’s head
- Reports count emails sent
✓ How we build it
- A fresh list built for one trade and one offer
- Separate sending domains, warmed before launch, low daily volume
- Every reply sorted and answered the same business day
- Opt-outs and contact history checked before every send
- Track qualified replies, held calls and resulting work
01// HOW IT WORKS
FIND IT. FIX IT. KEEP IT RUNNING.
The fit call is free. Start with the Diagnostic when the problem needs investigation. When scope is clear, we can quote implementation or setup plus monthly support directly.
-
SAMPLE · CONSTRAINT MAP
START HEREFirst fix named, with the owner and the evidence
STEP 01 · We find it
THE DIAGNOSTIC
$697 fixed price
You get: an estimate of what the constraint costs you, built from your records with the assumptions stated, a ranked constraint map and the first fix to make.
- Written findings
- The $697 credits toward a build booked within 7 days of receiving your findings.
-
SAMPLE · BUILD PATH
BeforeThe fixVerifiedSTEP 02 · We fix it
THE BUILD
Fixed scope. Quoted from your Diagnostic or a scoping call
You get: a defined fix for the top constraint, with acceptance criteria agreed up front, checked against your real records and handed off running.
- One constraint
- Documented handoff
Quoted from your Diagnostic or a scoping call
-
MONITOR · SAMPLE · RUN LOG
Run history recorded
Alerts when agreed thresholds are crossed
STEP 03 · Optional
KEEP IT RUNNING
Monthly agreed scope and capacity
You get: monitoring and maintenance of the system we built, inside a monthly scope we agree in writing. New constraints are scoped separately.
- Monitoring + alerts
- Agreed priorities each cycle
After a build, or scoped directly
Who this is for
- Independent US electrical contractors, about 10–300 people
- Agency and GTM partners, 2–50 people
Before we talk
How is this different from an automation agency?
We find the constraint in your records first. Then we build only that fix, with a fixed scope and acceptance criteria checked on real records.
Is this just AI bolted onto my tools?
No. AI does the work where it helps. Every system has checks, and a person approves sends and bookings.
What happens on the free call?
15 minutes. Bring one workflow that's hard to manage. If it isn't a fit, we say so.
Do I have to buy the Diagnostic first?
Start with the Diagnostic when the problem needs investigation. When scope is clear, we can quote implementation or setup plus monthly support directly.
What if I change my mind?
Full refund if you cancel before the session. No refund after the session.
Who owns the systems?
You do. Builds run on your own accounts, and access is handed over in writing.
What keeps falling between the cracks?
You do not need a new tool picked out. You need a specific handoff we can look at together.
Book a free 15-minute fit callPrefer to think it through first? Take the 2-minute scorecard.